故事围绕三个不同的四十岁女人展开。叶红（剧雪饰）的前夫赌博成性，忍无可忍的叶红与其离婚，带儿子搬出来租房居住，她租的是离异男人何京（何冰饰）的房子，时间一久，两人心中都产业了异样感觉。一天，何京的前妻与叶红的前夫突然出现在眼前，四个人又共同生活在一个屋檐下，要多尴尬有多尴尬。不久，何京的前妻在南方遇车祸住院，何京只身前往护理，他的善良感动了叶红，最终俩人牵手。律师杜晓玲（陈小艺饰）与胡震东是同行，俩人是在一起离婚诉讼案中认识的，随着官司的结束，俩人的心慢慢靠拢到了一起。归国华侨宋晴（徐帆饰）与李小龙（张博饰）合伙开了一间服装店，人到中年的宋晴渐渐吸引了小龙的目光......The story revolves around three forty-year-old women: supermarket cashier Ye Hong, lawyer Du Xiaoling, and returned overseas Chinese Song Qing . After Ye Hong divorced her ex-husband who is a gambler, she rents one room with her son in a house owned by He Jing, a taxi driver who is also divorced. One day, ironically, He Jing's ex-wife and Ye Hong's ex-husband move into the house at the same time, and it is rather awkward for the four people to live together. As Ye Hong offers to take care of He Jing's ex-wife who becomes paralyzed in a car accident, He Jing is deeply touched. They two then fall in love with each other. Hu Zhendong and Du Xiaoling meet each other because of a divorce case. When dealing with this divorce case, they two gradually develop feelings towards each other. And then they become a couple. Song Qing and Li Xiaolong open an Art Cafe together. As they are like-minded friends, Li Xiaolong is strongly attracted to Song Qing. When Song Qing's ex-husband returns to China, Song Qing realizes that her ex-husband's change of heart is what she really wants. Bloom at Forty is about the hot social issue of single middle-aged people, reflecting urban people's views on marriage and relationship. It is a Chinese version Desperate Housewives, depicting how three middle-aged women build their happy lives. It encourages women to strive for happiness, step forward bravely, and be strong. All in all, this drama reveals the inner world of contemporary middle-aged women.

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